BAT WCA - Accessibility

At British American Tobacco we are committed to providing websites accessible to the widest possible audience, regardless of technology or ability.

To do this, we adhere as closely as possible to the available standards and guidelines, and continue to work to increase the accessibility and usability of our website.

Our aim is to conform to level AA of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines (WCAG) 2.0. These guidelines explain how to make web content more accessible for people with disabilities, but conforming to these guidelines is likely to make the web more user friendly for everyone.

This website has been built using code compliant with W3C standards for XHTML and Cascading Style Sheets (CSS). The site displays correctly and consistently in current browsers, and using compliant XHTML / CSS code should mean any future browsers also display it correctly.

Our site is designed to be operational regardless of the scripting support offered by your browser. There are a few pages in our Investors section where we offer services that do not yet fully comply with this standard and we are working to address this.

Various functionality such as relative sizing of page layout, high contrast options and links that skip menus for quicker access to content have been provided to improve access to our website.

While we adhere to the accepted standards for accessibility and usability whenever we can, it is not always possible to do so in all areas of the website, especially where guidelines are still evolving.

We continue to review our solutions in line with updates to accepted accessibility guidelines and standards, and our aim is to bring all areas of our website up to the same level of overall accessibility.

If you experience any difficulty in using our website, please contact us via email .