BAT WCA - Ademola Omitayo

Demola joined BAT in 2003 as a Marketing Representative and has since held various roles in Trade and SP&I across the Area. In 2013, he was appointed into the role of Head of Sales & TM&D and led the team to its first year of volume growth after a period of decline. In June 2016, Demola moved to South Africa as Senior Brand Manager for Benson & Hedges and Rothmans. He later joined the Pall Mall IBG in Globe House in December 2017. He was responsible for supporting key markets in Asia Pacific, Middle East and Africa in continuing to build Pall Mall and strengthen BWAP leadership. He was appointed Marketing Director, West & Central Africa Area in May 2019.

Demola enjoys music and plays drums in a band. He is married and has three children.