BAT WCA - Liban Ahmed

Liban Ahmed is the General Manager for West and Central African Markets in WCA. He is responsible for driving the business and growth strategy for West Central Markets.

Liban joined BAT in 2000 as a Management Trainee in the Marketing department in Kenya. He rose through the ranks and has held several positions in marketing and general management in several markets including Somalia, Kenya, Algeria, Libya, Sudan and Egypt.

In 2017, Liban was appointed the Area Head of Trade and Business Development for East and Central Africa Markets, and afterwards, Cluster Manager for North Africa covering 5 markets and returned to manage New Categories in Kenya. He was appointed General Manager for West and Central Africa Markets in January 2023.

Liban is passionate about driving results and focusing on key priorities. A strong advocate of commitment, teamwork, integrity, empowering people to make the right decisions and delivering exceptional results.

He is married with 3 children and a big-time Arsenal Fan!