BAT WCA - YARUB AL-BAHRANI

Yarub joined Rothmans in 1996 as a Management Trainee. His career began in TM&D with roles in Yemen and Saudi Arabia followed by numerous roles in Brands across both the Middle East and the Lucky Strike IBG. In 2009, Yarub moved to Egypt as Head of Marketing and in 2012 to Kazakhstan as Area Head of Marketing Caucasus & Central Asia. Yarub then spent a year in EEMEA Region as Marketing Deployment Manager before moving to Nigeria as West Africa Marketing Director in October 2016. He was appointed Area Director for West Africa Area (now West & Central Africa Area) in April 2019.

Yarub enjoys travelling, good food and exercise. He is married and has two sons.